“Creating art is a habit, one that we practice daily or hourly until we get good at it … Art isn’t about the rush of victory that comes from being picked. There were many parts of the book that resonated with me, but in combination with Steven Pressfield's Turning Pro, the message is really to pick yourself, and persist at the practice of creation. I was part of Seth's Kickstarter so I bought this early, and reading is has totally fired me up to commit to creating and sharing my own art. Godin shows us how it’s possible, and convinces us why it’s essential. You can care about what you’re doing today and how you can improve tomorrow. Whether you’re a teacher, engineer, doctor, middle manager, or customer service rep, you can fly higher by bringing your best self to work. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card. So is choosing to do something unpredictable and brave: make art.īeing an artist isn’t a genetic disposition or a specific talent. But the good news is that creativity is scarce, and more valuable than ever. The propaganda has been exposed, and the old promises have been broken: Conformity no longer leads to comfort. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. Icarus was also warned not to fly too low, because sea water would ruin the lift in his wings. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success? But there’s another part of the myth that those in power hope you’ll forget. Listen to the experts. It was the perfect propaganda for the industrial economy.
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All these stories have the same lesson: Play it safe. We’ve retold this myth, and many others like it, to generations of kids. But he ignored that warning and plunged to his doom. In Seth Godin’s most inspiring book yet, he challenges readers to find the courage to treat their work as a form of art. Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun.